Keep Your Wings
After thoroughly researching challenges facing the care of patients in a nursing home, Keep Your Wings was made to ease those challenges and improve everyday life. Three specific issues were tackled, all of which primarily aided the caregiver. In turn, the solutions benefited the patient as well. The color scheme is meant to be unexpected for the content, bringing life to what is normally a dull world.
Los Angeles Clippers Re-brand
A re-brand for the Los Angeles Clippers NBA team, and also an innovative smart phone app to improve the in-game experience. The concept is driven from the adversity the team has faced in recent years and conquered with strength, stability and support. The Clippers is now a name of survival and determination. The logo’s vertically tall orientation, custom word mark, and textures help validate this ID.
Through semiotics, I created a design dictionary that was hand painted on a pair of vans sneakers. It is a culmination of terms that I’ve learned at BGSU.
My senior thesis was devoted to creating a lifestyle brand that was a product of my specific culture, growing up and living in the Toledo area. Through hip-hop, sneakers, and sports came Glassick.
A mash up of the “glass city,” the young vernacular of being “sick,” and Toledo being a “classic” city. The brand is meant to serve as a sign of optimism for the city and reminding you to stay true to your roots.