A re-brand for the Los Angeles Clippers NBA team, and also an innovative smart phone app to improve the in-game experience. The concept is driven from the adversity the team has faced in recent years and conquered with strength, stability and support. The Clippers is now a name of survival and determination. The logo’s vertically tall orientation, custom word mark, and textures help validate this ID.
As we all know, going to an athletic event is always chaos. A professional sports arena is like a zoo and this app is made to help with that problem. An In-Arena GPS is the main feature guiding you to the fastest and most convenient route to wherever you're going in the facility. It will also state informative things like "How many people are waiting in the concession line." Making it easier to be at a sporting event and more enjoyable for the fans.